Creating iOS apps begins with clarity about the target users, the app's purpose, and the primary problem to address in the initial release. A solid discovery phase helps outline the MVP, select an appropriate architecture, and steer away from features that seem impressive on paper but don't enhance actual usage.

After the foundation is in place, attention moves to UI behavior, performance, and stability across iPhone generations and iOS updates. Uniform navigation, disciplined state management, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) help keep the product maintainable and scalable after release to the App Store.